SUCESS STORY : CODE
To unveil a festival animation from Armani Holidays pop-up, Bweez has supported the brand on the creation of an interactive physical gifting experience based on gamification with the creation of two mini-games, both offline and online.
STORY-BOARD :
“Make a wish, Spin the wheel” a quick and simple game where customers were invited to spin the wheel to try their chance to win a miniature, a pouch, a make-up session, or a fragrance consultation as a souvenir.
“The Illuminate the Wheel”, an engaging game where customers had to click on illuminated boxes of the wheel as fast as they could to win. Depending on the score achieved, the gifts won change.
DEPLOYMENT :
Travel retail
A campaign that engaged with travellers pre-, during and post-trip. The campaign targeted passengers pre-trip and encouraged them to visit the pop-up. It also geo-targeted passengers who were near the airport to drive traffic and footfall to the pop-up.
POS
A retailtainment animation where Customers were encouraged to play the Illuminate the Wheel game on large screens in two London stores (Selfridges & Birmingham).
Iframe
Integrated with e-retailers' sites, the objective was to increase the purchase act by offering an additional gift.
Mobile & iPad
The versions have also been declined on iPad and mobile (with QR code access) in order to adapt to all sales spaces.