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Do you have a project to realize? Let's make an appointment to discuss it. Multiply your marketing objectives with gamification. Discover the year's most important events not to be missed. Create the event around your brand or your product. Educate, train and recruit by combining pedagogy and a playful environment. Integrate the game in the heart of your point of sale. A complete and agile support in only 5 steps. Increase the number of scans of your campaigns with creative QR codes. Manage your campaigns easily with our Bfeeds tool. Packages adapted to your needs and customized services. Discover our latest achievements and test our games. Would you like to meet us? Book an appointment by filling out the form. Game design and video game studio
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Armani - Holidays

Armani - Holidays

Activation

SUCESS STORY : CODE

To unveil a festival animation from Armani Holidays pop-up, Bweez has supported the brand on the creation of an interactive physical gifting experience based on gamification with the creation of two mini-games, both offline and online.

STORY-BOARD :

“Make a wish, Spin the wheel” a quick and simple game where customers were invited to spin the wheel to try their chance to win a miniature, a pouch, a make-up session, or a fragrance consultation as a souvenir.

“The Illuminate the Wheel”, an engaging game where customers had to click on illuminated boxes of the wheel as fast as they could to win. Depending on the score achieved, the gifts won change.

DEPLOYMENT :

Travel retail

A campaign that engaged with travellers pre-, during and post-trip. The campaign targeted passengers pre-trip and encouraged them to visit the pop-up. It also geo-targeted passengers who were near the airport to drive traffic and footfall to the pop-up.

POS

A retailtainment animation where Customers were encouraged to play the Illuminate the Wheel game on large screens in two London stores (Selfridges & Birmingham).

Iframe

Integrated with e-retailers' sites, the objective was to increase the purchase act by offering an additional gift.

Mobile & iPad

The versions have also been declined on iPad and mobile (with QR code access) in order to adapt to all sales spaces.

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