Activation

Activation

Armani Code - The new refillable fragrance

For the release of its new perfume «Code», Bweez has supported the Armani brand in the creation of a marketing game inspired by the puzzle based on its advertising (reverse world). A multilingual and multi-channel gamification campaign (points of sale, virtual space & e-retailers) deployed in 12 countries.
Activation

Activation

Armani - Holidays

To unveil a festival animation from Armani Holidays pop-up, Bweez has supported the brand on the creation of an interactive physical gifting experience based on gamification with the creation of two mini-games, both offline and online.