SUCESS STORY : CODE
For the release of its new perfume «Code», Bweez has supported the Armani brand in the creation of a marketing game inspired by the puzzle based on its advertising (reverse world). A multilingual and multi-channel gamification campaign (points of sale, virtual space & e-retailers) deployed in 12 countries.
STORY-BOARD :
The participants have to memorize and recom- pose in the right order the different sequences of the advertising film. To do this, they have 30 se- conds to validate their proposal and try to win one of the many products of the brand.
DEPLOYMENT :
We responded to deployment constraints with flexibility : translations, personalization of gifts, datas collection, redirection links :
- Integration in a virtual space.
- Integration on Ipads (6 versions)
- Integration in E-Retailers : Notilo, Nocibé, Marion- naud, Sephora, Incenza, Swipop
- Web version through QR code (200 furnitures)
- Big screen (1 version)